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<article class="card project-card" data-category="consulting" data-animate>
<div class="project-card__media">
<img src="assets/images/project-consulting.jpg" alt="Consultant using a stylus on a digital business dashboard" width="1440" height="900">
<img src="assets/images/project-perles-atech.jfif" alt="Student consulting team in discussion with Perles and ATech Electronics" width="1024" height="768">
<span class="project-card__tag">Consulting</span>
</div>
<div class="project-card__body">
<span class="project-card__meta">Business Model</span>
<h2 class="project-card__title">Strategic Business Model Pivot</h2>
<p class="project-card__text">Redesigned an operational model for a logistics environment moving from legacy tracking systems toward a clearer and more automated structure.</p>
<span class="project-card__meta">Student Intern Consultant • Feb 2025 - Jun 2025</span>
<h2 class="project-card__title">Perles / ATech Business Model &amp; Marketing Strategy</h2>
<p class="project-card__text">Worked as part of a student consulting team researching the power tools market for the Perles brand, mapping customer needs, and co-developing a refreshed business model together with a sharper marketing strategy.</p>
<div class="project-card__outcome">
<span class="icon-circle">
<svg viewBox="0 0 24 24" aria-hidden="true"><path fill="currentColor" d="m16 6 2.29 2.29-4.88 4.88-4-4L2 16.59 3.41 18l6-6 4 4L19.71 9.7 22 12V6z"/></svg>
</span>
<div>
<p class="project-card__outcome-title">Key Outcome</p>
<p class="project-card__outcome-text">Created a clearer path for higher processing speed, lower friction, and stronger operational visibility.</p>
<p class="project-card__outcome-text">Co-created and presented recommendations covering refurbished products, a digital community concept, and brand-level strategic directions for management and academic mentors.</p>
</div>
</div>
</div>