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- Business analysis taking place on a tablet + Student consulting workshop with Perles and ATech Electronics Consulting
- Consulting and innovation -

Strategic Business Model Pivot

-

Redesigned a logistics workflow toward a more automated and cloud-first operational model.

+ Perles / ATech Electronics +

Business Model & Marketing Strategy

+

Researched the power tools market and customer needs for the Perles brand, then helped shape an updated business model with refurbished products and a digital community concept.

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- Consultant using a stylus on a digital business dashboard + Student consulting team in discussion with Perles and ATech Electronics Consulting
- Business Model -

Strategic Business Model Pivot

-

Redesigned an operational model for a logistics environment moving from legacy tracking systems toward a clearer and more automated structure.

+ Student Intern Consultant • Feb 2025 - Jun 2025 +

Perles / ATech Business Model & Marketing Strategy

+

Worked as part of a student consulting team researching the power tools market for the Perles brand, mapping customer needs, and co-developing a refreshed business model together with a sharper marketing strategy.

Key Outcome

-

Created a clearer path for higher processing speed, lower friction, and stronger operational visibility.

+

Co-created and presented recommendations covering refurbished products, a digital community concept, and brand-level strategic directions for management and academic mentors.