103 lines
4.7 KiB
Markdown
103 lines
4.7 KiB
Markdown
# Launch-day SEO checklist
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Everything below is **blocked until the site goes live on the final domain
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`msosorg.com`** (it can't be done on the temp host `msos.spletnimojster.si`).
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Work top to bottom on launch day. The on-page/technical SEO is already done —
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this is the "flip the switch" list.
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---
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## 0. Before you flip the domain
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- [ ] **Native-speaker proofread of MK + SI content.** All Macedonian/Slovene
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translations (blog post, about-us, timeline, meta descriptions) are
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AI-drafted and marked for review. Fix before indexing — quality counts.
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- [ ] Decide the **canonical domain**: with-`www` or bare `msosorg.com`.
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Everything is currently hard-coded to `https://msosorg.com` (bare, https).
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If you want `www`, tell me and I'll re-run the injector with the new base.
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## 1. DNS + hosting
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- [ ] Point `msosorg.com` DNS to the host.
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- [ ] Confirm a valid **HTTPS certificate** (Let's Encrypt / host-provided).
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- [ ] Confirm the site loads at `https://msosorg.com/en/` (and `/mk/`, `/si/`).
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## 2. Redirects (`.htaccess`) ✅ done
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- [x] Root redirect (`/` → `/en/`) is host-agnostic, so it needs no domain edit.
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- [x] **Canonical-host 301 added.** A single rule 301s every non-canonical host
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— the temp domain `msos.spletnimojster.si`, any `www.`, and the origin
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host — to `https://msosorg.com`, consolidating ranking signals. It runs
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before the HTTPS-force so the temp domain reaches the canonical in one hop:
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```apache
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RewriteCond %{HTTP_HOST} !^msosorg\.com$ [NC]
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RewriteRule ^ https://msosorg.com%{REQUEST_URI} [R=301,L]
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```
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- [x] Host form chosen: **bare `msosorg.com`** (matches the hard-coded canonicals);
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`www.` is folded into the rule above.
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- [ ] After this deploys, verify with `curl -I https://msos.spletnimojster.si/en/`
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→ `301` to `https://msosorg.com/en/`, and that `https://msosorg.com/en/` is `200`.
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## 3. Verify the technical layer resolves on the real domain
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- [ ] `https://msosorg.com/robots.txt` loads and lists the sitemap.
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- [ ] `https://msosorg.com/sitemap.xml` loads (201 URLs, all `msosorg.com`).
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- [ ] Spot-check a page's `<link rel="canonical">` and `hreflang` point to
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`https://msosorg.com/...` (they do — just confirm live).
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- [ ] Hit a bad URL (e.g. `/en/blog/xxx`) → branded **404** with 404 status
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(works once the Apache `ErrorDocument` is live).
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## 4. Google Search Console ← most important
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- [ ] Add the property (prefer **Domain property** via DNS TXT — covers all
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subdomains + http/https).
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- [ ] Submit `https://msosorg.com/sitemap.xml`.
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- [ ] Use **URL Inspection** on the homepage + a couple key pages → *Request
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indexing*.
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- [ ] Check **International Targeting** → no hreflang errors.
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- [ ] Over the next weeks: watch **Coverage/Pages**, **Core Web Vitals**, and
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the **Performance** report.
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## 5. Bing Webmaster Tools (optional, ~5 min)
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- [ ] Add the site (can import from Search Console) and submit the sitemap.
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## 6. Analytics (measure the SEO) — see `docs/` note / ask me to wire it
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- [ ] Create the analytics account (GA4 or Plausible — recommendation below).
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- [ ] Give me the Measurement ID (GA4) or confirm the domain (Plausible); I add
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the snippet to `tools/seo_inject.py` so it lands on all 201 pages at once.
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- [ ] Verify real-time hits after deploy.
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## 7. Social / rich-result validation
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- [ ] **Rich Results Test** (search.google.com/test/rich-results) on a blog,
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news, and project URL → Article + BreadcrumbList detected, no errors.
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- [ ] **Facebook Sharing Debugger** — paste homepage + a blog URL, click
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*Scrape Again* → correct title/description/OG image.
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- [ ] **LinkedIn Post Inspector** — same check.
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- [ ] Confirm the favicon shows in a browser tab and in Google results.
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## 8. Post-launch monitoring (first 2–4 weeks)
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- [ ] Watch indexing count climb in Search Console.
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- [ ] Fix anything in Coverage (excluded/errors).
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- [ ] Re-check Core Web Vitals (image optimization + lazy-loading should keep
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these green).
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- [ ] Add fresh content (blog/news) — freshness + internal links help.
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---
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### Notes / gotchas
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- **Custom 404** only works on the Apache/LiteSpeed host via `.htaccess`
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`ErrorDocument` (already added). The Python dev server ignores it.
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- **Re-run after any page add/rename/delete:**
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`python tools/seo_inject.py --all --sitemap` (keeps canonical, hreflang and
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the sitemap in sync).
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- **`images/original/`** (458 MB source masters) is gitignored — keep a
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Drive/local backup; it never deploys.
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- If the final domain or www-choice differs from `https://msosorg.com`, the
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`DOMAIN` constant in `tools/seo_inject.py` must be updated and the injector
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re-run — one-line change, ask me.
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