Add article dates, brand OG image, launch SEO checklist

- Add datePublished/dateModified to Article JSON-LD on the 11 dated articles (curated once from EN, applied to all languages) - Replace og-default.jpg with the official brand OG image (1200x630) - Add docs/launch-seo-checklist.md (go-live steps: redirects, Search Console, analytics, rich-result validation, monitoring) Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
2026-08-02 12:38:20 +02:00
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+# Launch-day SEO checklist
+
+Everything below is **blocked until the site goes live on the final domain
+`msosorg.com`** (it can't be done on the temp host `msos.spletnimojster.si`).
+Work top to bottom on launch day. The on-page/technical SEO is already done —
+this is the "flip the switch" list.
+
+---
+
+## 0. Before you flip the domain
+
+- [ ] **Native-speaker proofread of MK + SI content.** All Macedonian/Slovene
+      translations (blog post, about-us, timeline, meta descriptions) are
+      AI-drafted and marked for review. Fix before indexing — quality counts.
+- [ ] Decide the **canonical domain**: with-`www` or bare `msosorg.com`.
+      Everything is currently hard-coded to `https://msosorg.com` (bare, https).
+      If you want `www`, tell me and I'll re-run the injector with the new base.
+
+## 1. DNS + hosting
+
+- [ ] Point `msosorg.com` DNS to the host.
+- [ ] Confirm a valid **HTTPS certificate** (Let's Encrypt / host-provided).
+- [ ] Confirm the site loads at `https://msosorg.com/en/` (and `/mk/`, `/si/`).
+
+## 2. Redirects (`.htaccess`)
+
+- [ ] Update the root redirect in `.htaccess` (lines 2–5): change
+      `msos.spletnimojster.si` → `msosorg.com` so `/` → `/en/` on the real host.
+- [ ] Add a **301 from the temp domain to the final domain** so any links /
+      early indexing on `msos.spletnimojster.si` pass equity to `msosorg.com`:
+      ```apache
+      RewriteCond %{HTTP_HOST} ^(www\.)?msos\.spletnimojster\.si$ [NC]
+      RewriteRule ^(.*)$ https://msosorg.com/$1 [R=301,L]
+      ```
+- [ ] Pick ONE host form (www vs non-www) and 301 the other to it.
+- [ ] (Ask me to make these edits — they're quick.)
+
+## 3. Verify the technical layer resolves on the real domain
+
+- [ ] `https://msosorg.com/robots.txt` loads and lists the sitemap.
+- [ ] `https://msosorg.com/sitemap.xml` loads (201 URLs, all `msosorg.com`).
+- [ ] Spot-check a page's `<link rel="canonical">` and `hreflang` point to
+      `https://msosorg.com/...` (they do — just confirm live).
+- [ ] Hit a bad URL (e.g. `/en/blog/xxx`) → branded **404** with 404 status
+      (works once the Apache `ErrorDocument` is live).
+
+## 4. Google Search Console  ← most important
+
+- [ ] Add the property (prefer **Domain property** via DNS TXT — covers all
+      subdomains + http/https).
+- [ ] Submit `https://msosorg.com/sitemap.xml`.
+- [ ] Use **URL Inspection** on the homepage + a couple key pages → *Request
+      indexing*.
+- [ ] Check **International Targeting** → no hreflang errors.
+- [ ] Over the next weeks: watch **Coverage/Pages**, **Core Web Vitals**, and
+      the **Performance** report.
+
+## 5. Bing Webmaster Tools (optional, ~5 min)
+
+- [ ] Add the site (can import from Search Console) and submit the sitemap.
+
+## 6. Analytics (measure the SEO) — see `docs/` note / ask me to wire it
+
+- [ ] Create the analytics account (GA4 or Plausible — recommendation below).
+- [ ] Give me the Measurement ID (GA4) or confirm the domain (Plausible); I add
+      the snippet to `tools/seo_inject.py` so it lands on all 201 pages at once.
+- [ ] Verify real-time hits after deploy.
+
+## 7. Social / rich-result validation
+
+- [ ] **Rich Results Test** (search.google.com/test/rich-results) on a blog,
+      news, and project URL → Article + BreadcrumbList detected, no errors.
+- [ ] **Facebook Sharing Debugger** — paste homepage + a blog URL, click
+      *Scrape Again* → correct title/description/OG image.
+- [ ] **LinkedIn Post Inspector** — same check.
+- [ ] Confirm the favicon shows in a browser tab and in Google results.
+
+## 8. Post-launch monitoring (first 2–4 weeks)
+
+- [ ] Watch indexing count climb in Search Console.
+- [ ] Fix anything in Coverage (excluded/errors).
+- [ ] Re-check Core Web Vitals (image optimization + lazy-loading should keep
+      these green).
+- [ ] Add fresh content (blog/news) — freshness + internal links help.
+
+---
+
+### Notes / gotchas
+
+- **Custom 404** only works on the Apache/LiteSpeed host via `.htaccess`
+  `ErrorDocument` (already added). The Python dev server ignores it.
+- **Re-run after any page add/rename/delete:**
+  `python tools/seo_inject.py --all --sitemap` (keeps canonical, hreflang and
+  the sitemap in sync).
+- **`images/original/`** (458 MB source masters) is gitignored — keep a
+  Drive/local backup; it never deploys.
+- If the final domain or www-choice differs from `https://msosorg.com`, the
+  `DOMAIN` constant in `tools/seo_inject.py` must be updated and the injector
+  re-run — one-line change, ask me.