SEO polish: OG image, favicons, 404, article schema, image optimization
- Add branded 1200x630 og-default.jpg; article pages use their hero as og:image, others use the default - Wire the existing (previously unlinked) favicon set into every page - Add branded 404.html with root-absolute paths + noindex - Emit Article + localized BreadcrumbList JSON-LD on all article pages - Convert 74 heavy served photos to WebP (28MB -> 8.5MB, -70%), rewrite references, add loading=lazy/decoding=async to below-fold images and fetchpriority=high to heroes (protect LCP) - Stop tracking images/original/ (458MB of unused source masters; kept on disk, gitignored) and ignore .playwright-mcp/ Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
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@@ -16,15 +16,22 @@
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<meta property="og:title" content="In Memory of the Victims of the Kochani Tragedy - MSOS">
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<meta property="og:description" content="On March 21, 2025, more than 600 people gathered at Kongresni trg in Ljubljana for a peaceful public gathering to honor the victims of the tragic fire in Kochani.">
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<meta property="og:url" content="https://msosorg.com/en/projects/in-memory-of-the-kochani-victims/">
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<meta property="og:image" content="https://msosorg.com/images/kochani-1.png">
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<meta property="og:image" content="https://msosorg.com/images/kochani-1.webp">
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<meta property="og:locale" content="en_GB">
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<meta property="og:locale:alternate" content="mk_MK">
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<meta property="og:locale:alternate" content="sl_SI">
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<meta name="twitter:card" content="summary_large_image">
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<meta name="twitter:title" content="In Memory of the Victims of the Kochani Tragedy - MSOS">
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<meta name="twitter:description" content="On March 21, 2025, more than 600 people gathered at Kongresni trg in Ljubljana for a peaceful public gathering to honor the victims of the tragic fire in Kochani.">
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<meta name="twitter:image" content="https://msosorg.com/images/kochani-1.png">
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<meta name="twitter:image" content="https://msosorg.com/images/kochani-1.webp">
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<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Macedonian Student Organisation in Slovenia","alternateName":"MSOS","url":"https://msosorg.com/en/","logo":"https://msosorg.com/images/1-logo.png","email":"info@msosorg.com","address":{"@type":"PostalAddress","streetAddress":"Masarykova cesta 24","postalCode":"1000","addressLocality":"Ljubljana","addressCountry":"SI"},"sameAs":["https://www.facebook.com/msos.org","https://www.instagram.com/msosorg_com","https://www.linkedin.com/company/msos-org","https://www.youtube.com/@msosorg"]}</script>
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<script type="application/ld+json">{"@context":"https://schema.org","@type":"Article","headline":"In Memory of the Victims of the Kochani Tragedy","description":"On March 21, 2025, more than 600 people gathered at Kongresni trg in Ljubljana for a peaceful public gathering to honor the victims of the tragic fire in Kochani.","image":"https://msosorg.com/images/kochani-1.webp","inLanguage":"en","author":{"@type":"Organization","name":"Macedonian Student Organisation in Slovenia","url":"https://msosorg.com/en/"},"publisher":{"@type":"Organization","name":"Macedonian Student Organisation in Slovenia","logo":{"@type":"ImageObject","url":"https://msosorg.com/images/1-logo.png"}},"mainEntityOfPage":"https://msosorg.com/en/projects/in-memory-of-the-kochani-victims/"}</script>
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<script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://msosorg.com/en/"},{"@type":"ListItem","position":2,"name":"Events & projects","item":"https://msosorg.com/en/projects/"},{"@type":"ListItem","position":3,"name":"In Memory of the Victims of the Kochani Tragedy","item":"https://msosorg.com/en/projects/in-memory-of-the-kochani-victims/"}]}</script>
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<link rel="icon" type="image/png" href="/favicon-96x96.png" sizes="96x96">
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<link rel="icon" type="image/svg+xml" href="/favicon.svg">
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<link rel="shortcut icon" href="/favicon.ico">
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<link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png">
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<link rel="manifest" href="/site.webmanifest">
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<!-- SEO:END -->
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<!-- Google Fonts -->
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<link rel="preconnect" href="https://fonts.googleapis.com">
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@@ -173,7 +180,7 @@
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</header>
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<figure class="article-main-image">
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<img src="../../../images/kochani-1.png" alt="Candles and flowers at Kongresni trg in memory of the Kochani victims">
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<img fetchpriority="high" src="../../../images/kochani-1.webp" alt="Candles and flowers at Kongresni trg in memory of the Kochani victims">
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</figure>
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<div class="article-body">
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@@ -182,7 +189,7 @@
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<p>The MSOS community decided to create a moment of solidarity in Slovenia, not as an act of protest or politics, but as a way to express humanity, grief, and unity in the face of tragedy.</p>
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<figure class="article-inline-image">
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<img src="../../../images/kochani-2.png" alt="Candlelight and flowers at the memorial gathering in Ljubljana">
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<img loading="lazy" decoding="async" src="../../../images/kochani-2.webp" alt="Candlelight and flowers at the memorial gathering in Ljubljana">
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</figure>
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<h2>The gathering in Ljubljana</h2>
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@@ -192,7 +199,7 @@
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<p>Students, families, and members of the wider community laid flowers and lit candles, creating a sea of light and color that remained untouched for weeks after, as no one dared to disturb the memorial. The atmosphere was solemn, respectful, and deeply emotional.</p>
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<figure class="article-inline-image">
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<img src="../../../images/kochani-3.png" alt="A sea of candles and flowers left by attendees">
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<img loading="lazy" decoding="async" src="../../../images/kochani-3.webp" alt="A sea of candles and flowers left by attendees">
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</figure>
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<h2>A message beyond borders</h2>
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@@ -202,7 +209,7 @@
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<p>The event also received coverage in Slovenia, with the MSOS president giving a short interview for RTV Slovenia, reflecting on the importance of standing united in difficult times.</p>
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<figure class="article-inline-image">
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<img src="../../../images/kochani-4.png" alt="Attendees standing together during the moment of silence">
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<img loading="lazy" decoding="async" src="../../../images/kochani-4.webp" alt="Attendees standing together during the moment of silence">
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</figure>
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<h2>Closing words</h2>
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@@ -235,7 +242,7 @@
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<div class="footer-main">
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<div class="footer-info">
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<div class="footer-logo">
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<img src="../../../images/13-whitelogo.png" alt="Macedonian Student Organisation in Slovenia Logo">
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<img loading="lazy" decoding="async" src="../../../images/13-whitelogo.png" alt="Macedonian Student Organisation in Slovenia Logo">
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</div>
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<p class="footer-legal-name">Društvo Makedonska Študentska Organizacija v Sloveniji za študentsko podporo in kulturno sodelovanje</p>
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<p>
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