SEO polish: OG image, favicons, 404, article schema, image optimization
- Add branded 1200x630 og-default.jpg; article pages use their hero as og:image, others use the default - Wire the existing (previously unlinked) favicon set into every page - Add branded 404.html with root-absolute paths + noindex - Emit Article + localized BreadcrumbList JSON-LD on all article pages - Convert 74 heavy served photos to WebP (28MB -> 8.5MB, -70%), rewrite references, add loading=lazy/decoding=async to below-fold images and fetchpriority=high to heroes (protect LCP) - Stop tracking images/original/ (458MB of unused source masters; kept on disk, gitignored) and ignore .playwright-mcp/ Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
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@@ -16,15 +16,22 @@
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<meta property="og:title" content="Welcome to Macedonia - MSOS">
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<meta property="og:description" content="A country of mountains, open tables, long conversations, and stories that remain close wherever we go.">
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<meta property="og:url" content="https://msosorg.com/en/get-to-know-macedonia/welcome-to-macedonia/">
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<meta property="og:image" content="https://msosorg.com/images/macedonia-welcome-skopje-square-hero.jpg">
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<meta property="og:image" content="https://msosorg.com/images/macedonia-welcome-skopje-square-hero.webp">
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<meta property="og:locale" content="en_GB">
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<meta property="og:locale:alternate" content="mk_MK">
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<meta property="og:locale:alternate" content="sl_SI">
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<meta name="twitter:card" content="summary_large_image">
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<meta name="twitter:title" content="Welcome to Macedonia - MSOS">
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<meta name="twitter:description" content="A country of mountains, open tables, long conversations, and stories that remain close wherever we go.">
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<meta name="twitter:image" content="https://msosorg.com/images/macedonia-welcome-skopje-square-hero.jpg">
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<meta name="twitter:image" content="https://msosorg.com/images/macedonia-welcome-skopje-square-hero.webp">
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<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Macedonian Student Organisation in Slovenia","alternateName":"MSOS","url":"https://msosorg.com/en/","logo":"https://msosorg.com/images/1-logo.png","email":"info@msosorg.com","address":{"@type":"PostalAddress","streetAddress":"Masarykova cesta 24","postalCode":"1000","addressLocality":"Ljubljana","addressCountry":"SI"},"sameAs":["https://www.facebook.com/msos.org","https://www.instagram.com/msosorg_com","https://www.linkedin.com/company/msos-org","https://www.youtube.com/@msosorg"]}</script>
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<script type="application/ld+json">{"@context":"https://schema.org","@type":"Article","headline":"Welcome to Macedonia","description":"A country of mountains, open tables, long conversations, and stories that remain close wherever we go.","image":"https://msosorg.com/images/macedonia-welcome-skopje-square-hero.webp","inLanguage":"en","author":{"@type":"Organization","name":"Macedonian Student Organisation in Slovenia","url":"https://msosorg.com/en/"},"publisher":{"@type":"Organization","name":"Macedonian Student Organisation in Slovenia","logo":{"@type":"ImageObject","url":"https://msosorg.com/images/1-logo.png"}},"mainEntityOfPage":"https://msosorg.com/en/get-to-know-macedonia/welcome-to-macedonia/"}</script>
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<script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://msosorg.com/en/"},{"@type":"ListItem","position":2,"name":"Get to know Macedonia","item":"https://msosorg.com/en/get-to-know-macedonia/"},{"@type":"ListItem","position":3,"name":"Welcome to Macedonia","item":"https://msosorg.com/en/get-to-know-macedonia/welcome-to-macedonia/"}]}</script>
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<link rel="icon" type="image/png" href="/favicon-96x96.png" sizes="96x96">
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<link rel="icon" type="image/svg+xml" href="/favicon.svg">
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<link rel="shortcut icon" href="/favicon.ico">
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<link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png">
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<link rel="manifest" href="/site.webmanifest">
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<!-- SEO:END -->
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<!-- Google Fonts -->
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<link rel="preconnect" href="https://fonts.googleapis.com">
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@@ -172,7 +179,7 @@
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</header>
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<figure class="article-main-image">
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<img src="../../../images/macedonia-welcome-skopje-square-hero.jpg" alt="Macedonia Square in central Skopje">
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<img fetchpriority="high" src="../../../images/macedonia-welcome-skopje-square-hero.webp" alt="Macedonia Square in central Skopje">
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<figcaption>Macedonia Square, Skopje. Photo: <a href="https://macedonia-timeless.com/eng/cities_and_regions/cities/skopje/" target="_blank" rel="noopener">macedonia-timeless.com</a></figcaption>
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</figure>
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@@ -210,7 +217,7 @@
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<p>That is why our memories of home are so often connected to people rather than only to places.</p>
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<figure class="article-inline-image">
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<img src="../../../images/macedonia-welcome-hospitality.jpg" alt="A traditional Macedonian table filled with local dishes">
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<img loading="lazy" decoding="async" src="../../../images/macedonia-welcome-hospitality.webp" alt="A traditional Macedonian table filled with local dishes">
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<figcaption>Traditional Macedonian table. Photo: Youth Empowered, <a href="https://commons.wikimedia.org/wiki/File:%D0%A2%D1%80%D0%B0%D0%B4%D0%B8%D1%86%D0%B8%D0%BE%D0%BD%D0%B0%D0%BB%D0%BD%D0%B0_%D0%BC%D0%B0%D0%BA%D0%B5%D0%B4%D0%BE%D0%BD%D1%81%D0%BA%D0%B0_%D1%82%D1%80%D0%BF%D0%B5%D0%B7%D0%B0_8.jpg" target="_blank" rel="noopener">Wikimedia Commons</a>, <a href="https://creativecommons.org/licenses/by-sa/4.0/" target="_blank" rel="noopener">CC BY-SA 4.0</a> (cropped)</figcaption>
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</figure>
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@@ -239,7 +246,7 @@
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<p>The most meaningful way to encounter it is often slowly, by walking, listening, and allowing a place to tell more than one story.</p>
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<figure class="article-inline-image">
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<img src="../../../images/macedonia-welcome-heritage.jpg" alt="The Robevci Family House in the old town of Ohrid">
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<img loading="lazy" decoding="async" src="../../../images/macedonia-welcome-heritage.webp" alt="The Robevci Family House in the old town of Ohrid">
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<figcaption>Robevci Family House, Ohrid. Photo: Silfiriel, <a href="https://commons.wikimedia.org/wiki/File:%D0%9A%D1%83%D1%9C%D0%B0%D1%82%D0%B0_%D0%BD%D0%B0_%D0%A0%D0%BE%D0%B1%D0%B5%D0%B2%D1%86%D0%B8_-_%D0%9C%D1%83%D0%B7%D0%B5%D1%98_%D0%BD%D0%B0_%D0%B3%D1%80%D0%B0%D0%B4_%D0%9E%D1%85%D1%80%D0%B8%D0%B4_01.jpg" target="_blank" rel="noopener">Wikimedia Commons</a>, <a href="https://creativecommons.org/licenses/by-sa/3.0/" target="_blank" rel="noopener">CC BY-SA 3.0</a> (cropped)</figcaption>
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</figure>
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@@ -290,7 +297,7 @@
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<div class="footer-main">
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<div class="footer-info">
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<div class="footer-logo">
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<img src="../../../images/13-whitelogo.png" alt="Macedonian Student Organisation in Slovenia Logo">
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<img loading="lazy" decoding="async" src="../../../images/13-whitelogo.png" alt="Macedonian Student Organisation in Slovenia Logo">
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</div>
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<p class="footer-legal-name">Društvo Makedonska Študentska Organizacija v Sloveniji za študentsko podporo in kulturno sodelovanje</p>
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<p>
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