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SEO polish: OG image, favicons, 404, article schema, image optimization

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- Add branded 1200x630 og-default.jpg; article pages use their hero as
  og:image, others use the default
- Wire the existing (previously unlinked) favicon set into every page
- Add branded 404.html with root-absolute paths + noindex
- Emit Article + localized BreadcrumbList JSON-LD on all article pages
- Convert 74 heavy served photos to WebP (28MB -> 8.5MB, -70%), rewrite
  references, add loading=lazy/decoding=async to below-fold images and
  fetchpriority=high to heroes (protect LCP)
- Stop tracking images/original/ (458MB of unused source masters; kept on
  disk, gitignored) and ignore .playwright-mcp/

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
This commit is contained in:
popovskikandClaude Opus 4.8 committed 2026-08-02 12:15:53 +02:00
1 parent b393859467
commit 314667f692
429 files changed
+2559 -1106
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en/get-to-know-macedonia/index.html
+14 -9
View File
@@ -16,15 +16,20 @@
<meta property="og:title" content="Get to know Macedonia - MSOS">
<meta property="og:description" content="Macedonia is not only a place on the map. It is a table that always has room for one more person, music that brings everyone closer, mountains on the horizon…">
<meta property="og:url" content="https://msosorg.com/en/get-to-know-macedonia/">
<meta property="og:image" content="https://msosorg.com/images/1-logo.png">
<meta property="og:image" content="https://msosorg.com/images/og-default.jpg">
<meta property="og:locale" content="en_GB">
<meta property="og:locale:alternate" content="mk_MK">
<meta property="og:locale:alternate" content="sl_SI">
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="Get to know Macedonia - MSOS">
<meta name="twitter:description" content="Macedonia is not only a place on the map. It is a table that always has room for one more person, music that brings everyone closer, mountains on the horizon…">
<meta name="twitter:image" content="https://msosorg.com/images/1-logo.png">
<meta name="twitter:image" content="https://msosorg.com/images/og-default.jpg">
<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Macedonian Student Organisation in Slovenia","alternateName":"MSOS","url":"https://msosorg.com/en/","logo":"https://msosorg.com/images/1-logo.png","email":"info@msosorg.com","address":{"@type":"PostalAddress","streetAddress":"Masarykova cesta 24","postalCode":"1000","addressLocality":"Ljubljana","addressCountry":"SI"},"sameAs":["https://www.facebook.com/msos.org","https://www.instagram.com/msosorg_com","https://www.linkedin.com/company/msos-org","https://www.youtube.com/@msosorg"]}</script>
<link rel="icon" type="image/png" href="/favicon-96x96.png" sizes="96x96">
<link rel="icon" type="image/svg+xml" href="/favicon.svg">
<link rel="shortcut icon" href="/favicon.ico">
<link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png">
<link rel="manifest" href="/site.webmanifest">
<!-- SEO:END -->
<!-- Google Fonts -->
<link rel="preconnect" href="https://fonts.googleapis.com">
@@ -196,7 +201,7 @@
<!-- Story: Welcome to Macedonia -->
<article class="post-card" data-category="identity">
<a href="welcome-to-macedonia/" class="post-link">
<img src="../../images/macedonia-welcome-skopje-square-hero.jpg" alt="Macedonia Square in central Skopje" class="post-image">
<img loading="lazy" decoding="async" src="../../images/macedonia-welcome-skopje-square-hero.webp" alt="Macedonia Square in central Skopje" class="post-image">
<div class="post-content">
<p class="post-meta">MSOS Team • People &amp; Identity</p>
<h3 class="post-title">Welcome to Macedonia</h3>
@@ -207,7 +212,7 @@
<!-- Story: Ohrid, More Than a Postcard -->
<article class="post-card" data-category="places">
<a href="ohrid-more-than-a-postcard/" class="post-link">
<img src="../../images/macedonia-ohrid-kaneo-hero.jpg" alt="The Church of St. John at Kaneo above Lake Ohrid" class="post-image">
<img loading="lazy" decoding="async" src="../../images/macedonia-ohrid-kaneo-hero.webp" alt="The Church of St. John at Kaneo above Lake Ohrid" class="post-image">
<div class="post-content">
<p class="post-meta">MSOS Team • Places &amp; Nature</p>
<h3 class="post-title">Ohrid, More Than a Postcard</h3>
@@ -218,7 +223,7 @@
<!-- Story: Skopje, A City of Many Layers -->
<article class="post-card" data-category="places">
<a href="skopje-a-city-of-many-layers/" class="post-link">
<img src="../../images/macedonia-skopje-stone-bridge-hero.jpg" alt="The Stone Bridge over the Vardar in Skopje" class="post-image">
<img loading="lazy" decoding="async" src="../../images/macedonia-skopje-stone-bridge-hero.webp" alt="The Stone Bridge over the Vardar in Skopje" class="post-image">
<div class="post-content">
<p class="post-meta">MSOS Team • Places &amp; Nature</p>
<h3 class="post-title">Skopje, A City of Many Layers</h3>
@@ -229,7 +234,7 @@
<!-- Story: A Table Full of Macedonia -->
<article class="post-card" data-category="food">
<a href="a-table-full-of-macedonia/" class="post-link">
<img src="../../images/macedonia-food-shared-table-hero.jpg" alt="A shared Macedonian table with salads, bread, beans, and other dishes" class="post-image">
<img loading="lazy" decoding="async" src="../../images/macedonia-food-shared-table-hero.webp" alt="A shared Macedonian table with salads, bread, beans, and other dishes" class="post-image">
<div class="post-content">
<p class="post-meta">MSOS Team • Food &amp; Flavours</p>
<h3 class="post-title">A Table Full of Macedonia</h3>
@@ -240,7 +245,7 @@
<!-- Story: Music, Dance and the Moments That Bring Us Together -->
<article class="post-card" data-category="culture">
<a href="music-dance-and-the-moments-that-bring-us-together/" class="post-link">
<img src="../../images/macedonia-culture-oro-celebration-hero.jpg" alt="Several generations joining the same oro at a Macedonian celebration" class="post-image">
<img loading="lazy" decoding="async" src="../../images/macedonia-culture-oro-celebration-hero.webp" alt="Several generations joining the same oro at a Macedonian celebration" class="post-image">
<div class="post-content">
<p class="post-meta">MSOS Team • Culture &amp; Traditions</p>
<h3 class="post-title">Music, Dance and the Moments That Bring Us Together</h3>
@@ -251,7 +256,7 @@
<!-- Story: History You Can Still Walk Through -->
<article class="post-card" data-category="heritage">
<a href="history-you-can-still-walk-through/" class="post-link">
<img src="../../images/macedonia-heritage-stobi-street-hero.jpg" alt="An ancient street and building remains at the archaeological site of Stobi" class="post-image">
<img loading="lazy" decoding="async" src="../../images/macedonia-heritage-stobi-street-hero.webp" alt="An ancient street and building remains at the archaeological site of Stobi" class="post-image">
<div class="post-content">
<p class="post-meta">MSOS Team • History &amp; Heritage</p>
<h3 class="post-title">History You Can Still Walk Through</h3>
@@ -280,7 +285,7 @@
<div class="footer-main">
<div class="footer-info">
<div class="footer-logo">
<img src="../../images/13-whitelogo.png" alt="Macedonian Student Organisation in Slovenia Logo">
<img loading="lazy" decoding="async" src="../../images/13-whitelogo.png" alt="Macedonian Student Organisation in Slovenia Logo">
</div>
<p class="footer-legal-name">Društvo Makedonska Študentska Organizacija v Sloveniji za študentsko podporo in kulturno sodelovanje</p>
<p>