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SEO polish: OG image, favicons, 404, article schema, image optimization

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- Add branded 1200x630 og-default.jpg; article pages use their hero as
  og:image, others use the default
- Wire the existing (previously unlinked) favicon set into every page
- Add branded 404.html with root-absolute paths + noindex
- Emit Article + localized BreadcrumbList JSON-LD on all article pages
- Convert 74 heavy served photos to WebP (28MB -> 8.5MB, -70%), rewrite
  references, add loading=lazy/decoding=async to below-fold images and
  fetchpriority=high to heroes (protect LCP)
- Stop tracking images/original/ (458MB of unused source masters; kept on
  disk, gitignored) and ignore .playwright-mcp/

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
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popovskikandClaude Opus 4.8 committed 2026-08-02 12:15:53 +02:00
1 parent b393859467
commit 314667f692
429 files changed
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en/get-to-know-macedonia/history-you-can-still-walk-through/index.html
+14 -7
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@@ -16,15 +16,22 @@
<meta property="og:title" content="History You Can Still Walk Through - MSOS">
<meta property="og:description" content="Stobi, Heraclea, Kokino, and Krusevo do not belong to the same century or tell the same story. That is exactly why they belong in the same journey.">
<meta property="og:url" content="https://msosorg.com/en/get-to-know-macedonia/history-you-can-still-walk-through/">
<meta property="og:image" content="https://msosorg.com/images/macedonia-heritage-stobi-street-hero.jpg">
<meta property="og:image" content="https://msosorg.com/images/macedonia-heritage-stobi-street-hero.webp">
<meta property="og:locale" content="en_GB">
<meta property="og:locale:alternate" content="mk_MK">
<meta property="og:locale:alternate" content="sl_SI">
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="History You Can Still Walk Through - MSOS">
<meta name="twitter:description" content="Stobi, Heraclea, Kokino, and Krusevo do not belong to the same century or tell the same story. That is exactly why they belong in the same journey.">
<meta name="twitter:image" content="https://msosorg.com/images/macedonia-heritage-stobi-street-hero.jpg">
<meta name="twitter:image" content="https://msosorg.com/images/macedonia-heritage-stobi-street-hero.webp">
<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Macedonian Student Organisation in Slovenia","alternateName":"MSOS","url":"https://msosorg.com/en/","logo":"https://msosorg.com/images/1-logo.png","email":"info@msosorg.com","address":{"@type":"PostalAddress","streetAddress":"Masarykova cesta 24","postalCode":"1000","addressLocality":"Ljubljana","addressCountry":"SI"},"sameAs":["https://www.facebook.com/msos.org","https://www.instagram.com/msosorg_com","https://www.linkedin.com/company/msos-org","https://www.youtube.com/@msosorg"]}</script>
<script type="application/ld+json">{"@context":"https://schema.org","@type":"Article","headline":"History You Can Still Walk Through","description":"Stobi, Heraclea, Kokino, and Krusevo do not belong to the same century or tell the same story. That is exactly why they belong in the same journey.","image":"https://msosorg.com/images/macedonia-heritage-stobi-street-hero.webp","inLanguage":"en","author":{"@type":"Organization","name":"Macedonian Student Organisation in Slovenia","url":"https://msosorg.com/en/"},"publisher":{"@type":"Organization","name":"Macedonian Student Organisation in Slovenia","logo":{"@type":"ImageObject","url":"https://msosorg.com/images/1-logo.png"}},"mainEntityOfPage":"https://msosorg.com/en/get-to-know-macedonia/history-you-can-still-walk-through/"}</script>
<script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://msosorg.com/en/"},{"@type":"ListItem","position":2,"name":"Get to know Macedonia","item":"https://msosorg.com/en/get-to-know-macedonia/"},{"@type":"ListItem","position":3,"name":"History You Can Still Walk Through","item":"https://msosorg.com/en/get-to-know-macedonia/history-you-can-still-walk-through/"}]}</script>
<link rel="icon" type="image/png" href="/favicon-96x96.png" sizes="96x96">
<link rel="icon" type="image/svg+xml" href="/favicon.svg">
<link rel="shortcut icon" href="/favicon.ico">
<link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png">
<link rel="manifest" href="/site.webmanifest">
<!-- SEO:END -->
<!-- Google Fonts -->
<link rel="preconnect" href="https://fonts.googleapis.com">
@@ -172,7 +179,7 @@
</header>
<figure class="article-main-image">
<img src="../../../images/macedonia-heritage-stobi-street-hero.jpg" alt="An ancient street and building remains at the archaeological site of Stobi">
<img fetchpriority="high" src="../../../images/macedonia-heritage-stobi-street-hero.webp" alt="An ancient street and building remains at the archaeological site of Stobi">
<figcaption>Stobi, an ancient city in central Macedonia. Photo: <a href="https://www.archaeology.wiki/blog/2013/07/26/archaeological-work-to-be-resumed-in-stobi/" target="_blank" rel="noopener">archaeology.wiki</a></figcaption>
</figure>
@@ -218,7 +225,7 @@
<p>The site should not be presented only as an ancient ruin. It is also a record of archaeological research, conservation, reconstruction, and decisions about how heritage is shown to the public.</p>
<figure class="article-inline-image">
<img src="../../../images/macedonia-heritage-heraclea-mosaic.jpg" alt="A preserved early Christian mosaic at Heraclea Lyncestis near Bitola">
<img loading="lazy" decoding="async" src="../../../images/macedonia-heritage-heraclea-mosaic.webp" alt="A preserved early Christian mosaic at Heraclea Lyncestis near Bitola">
<figcaption>Heraclea Lyncestis, an ancient city near Bitola. Photo: Elizabeta Dimitrova, <a href="https://www.researchgate.net/figure/Heraclea-Lyncestis-detail_fig5_349303661" target="_blank" rel="noopener">ResearchGate</a></figcaption>
</figure>
@@ -257,7 +264,7 @@
<p>Krusevo is not one memorial. It is a network of places in which national, local, Aromanian, artistic, and family histories overlap.</p>
<figure class="article-inline-image">
<img src="../../../images/macedonia-heritage-kokino.jpg" alt="The rocky archaeological landscape of Kokino at Tatićev Kamen">
<img loading="lazy" decoding="async" src="../../../images/macedonia-heritage-kokino.jpg" alt="The rocky archaeological landscape of Kokino at Tatićev Kamen">
<figcaption>Kokino, a prehistoric megalithic observatory. Photo: <a href="https://northmacedonia-timeless.com/eng/things_to_do/senses/touch/archaeology/kokino/" target="_blank" rel="noopener">northmacedonia-timeless.com</a></figcaption>
</figure>
@@ -274,7 +281,7 @@
<p>Heritage becomes stronger when the route between objects is preserved in the story.</p>
<figure class="article-inline-image">
<img src="../../../images/macedonia-heritage-krusevo-makedonium.jpg" alt="The Ilinden Monument, known as Makedonium, above Krusevo">
<img loading="lazy" decoding="async" src="../../../images/macedonia-heritage-krusevo-makedonium.jpg" alt="The Ilinden Monument, known as Makedonium, above Krusevo">
<figcaption>Makedonium, the Ilinden Monument above Kruševo. Photo: <a href="https://www.airvuz.com/video/ALIEN-Monument-?id=5b3c05705a1b667101abd26f" target="_blank" rel="noopener">airvuz.com</a></figcaption>
</figure>
@@ -311,7 +318,7 @@
<div class="footer-main">
<div class="footer-info">
<div class="footer-logo">
<img src="../../../images/13-whitelogo.png" alt="Macedonian Student Organisation in Slovenia Logo">
<img loading="lazy" decoding="async" src="../../../images/13-whitelogo.png" alt="Macedonian Student Organisation in Slovenia Logo">
</div>
<p class="footer-legal-name">Društvo Makedonska Študentska Organizacija v Sloveniji za študentsko podporo in kulturno sodelovanje</p>
<p>