# Reading "Ask MSOS" questions in Google Analytics

The assistant sends one Google Analytics event every time someone asks a
question (only if they accepted cookies). This guide shows how to see those
questions — your **real FAQs** and, most valuably, the questions it **couldn't
answer** (so you know what to add next).

Property: **G-WVYV807VSS**. You need *Editor/Admin* access to that GA4 property.

---

## What gets sent

| Event name | `assistant_query` |
|---|---|
| `q` | the question text (first 120 chars) |
| `result` | `curated` (great answer) · `search` (found pages) · `none` (**no answer — a gap!**) |
| `q_lang` | language of the question: `en` / `mk` / `si` |
| `page_lang` | language of the page they were on |

---

## Step 1 — Register the parameters (one-time, required)

GA4 hides custom parameters until you register them as **custom dimensions**.
Do this once:

1. GA4 → **Admin** (gear, bottom-left) → **Custom definitions** → **Create custom dimension**.
2. Create **four** dimensions, all with **Scope = Event**:
   | Dimension name | Event parameter |
   |---|---|
   | Question | `q` |
   | Result | `result` |
   | Question language | `q_lang` |
   | Page language | `page_lang` |
3. Click **Save** for each.

> ⚠️ Data only starts collecting into these dimensions **from the moment you
> create them** (it isn't retroactive), so set them up early. Reports take
> **24–48 h** to populate — but you can verify instantly in Step 2.

---

## Step 2 — Verify it's working right now (Realtime)

1. Open the live site, **Accept** the cookie banner, open **Ask MSOS**, ask a test question.
2. In GA4 → **Reports** → **Realtime**.
3. Scroll to **"Event count by Event name"** → you should see **`assistant_query`**.
   Click it to see the parameters coming in.

(If you don't see it: make sure you clicked *Accept* on cookies — the event is
intentionally not sent otherwise.)

---

## Step 3 — Build the "Top questions" report (Exploration)

1. GA4 → **Explore** (left menu) → **Blank** exploration.
2. **Variables** column → next to **Dimensions** click **+** → add **Question**,
   **Result**, **Question language**. → next to **Metrics** click **+** → add **Event count**.
3. In the **Settings** ("Tab Settings") column:
   - **Rows** → drag in **Question**.
   - **Values** → drag in **Event count**.
   - **Filters** → drag in the field, choose... actually add a filter:
     **Event name** `exactly matches` `assistant_query`.
     (If "Event name" isn't offered, add the dimension **Event name** first.)
4. You now have a ranked list of the most-asked questions. Sort by Event count (click the column).

---

## Step 4 — The gold mine: unanswered questions

Duplicate the tab (or add a filter) and set:

- **Rows**: Question
- **Values**: Event count
- **Filter**: **Result** `exactly matches` `none`

This is the list of questions the assistant **failed to answer**. Each one is a
prompt to either (a) add a curated answer in `assistant.js`, or (b) write/clarify
a page. This is how the assistant gets smarter over time.

Tip: also break down by **Question language** to see if MK/SI users are being
served as well as EN users.

---

## Optional — a quick recurring check

Save the exploration (it autosaves). Once a week, open it and look at:
- **Top 10 questions** → your real FAQ list (consider promoting these on pages).
- **`result = none`** → your to-do list for new answers/content.
- **`result = search`** (not `curated`) → common questions worth turning into a
  polished curated answer (edit the `INTENTS` list in `assistant.js`).

---

## Privacy note

The question text is user-typed, so **avoid encouraging personal data** in the
prompt (the placeholder just says "Ask a question…"). Google's terms forbid
sending personal identifiers (emails, names) to GA. Questions are truncated to
120 characters and only sent **after cookie consent**. If you ever want zero
text stored, you can drop the `q` parameter in `assistant.js` and keep only the
`result`/language counts.
